[chairman]

The triple bottom Line is an imperative, a holistic view and this metric its critical despite the latest political, social end economic trends.

[chairman]

Original thought, true creativity …..with no precedent.

[chairman]

The ability to pivot, hire tech specialists and continually be curious about the market you’re playing in.

[chairman]

myMBAboard is going for it full tilt.

Try the Oracle.

http://www.mymbaboard.com/oracle/

Ask a myMBAboard dream-builder to refine your Brand with the FireStarter brand builder.

[chairman]

Reflection is the most important leadership activity.

[chairman]

That would definitely be how to be all things for all people and be everywhere at once. Seriously training and delegation are my 2 biggest current challenges.

[chairman]

your WHY? is everything. Sinek is awesome !!

[chairman]

It’s not just business. It’s belief.

It’s not just execution. It’s existence.

Behind every great founder is a personal manifesto:

• Who am I serving?
• What do I stand for?
• What will I never compromise?

Starting a business? It’s hard and will test you in every possible way.

I believe the act of starting a business is the single greatest master lesson you will ever have in Philosophy and Life. It will bathe you deeply in the following concepts. Then it will make you grind each and every one of these against each other – every day. It’s the hardest and greatest thing you will ever do.

Idealism – The day your business idea is born, how it will change the world and millions will flock to your clear solution to one of life’s major problems.

Realism – The act of checking your bank account, LinkedIn likes and Instagram comments.

Pragmatism – The idea of agile responsiveness and continuous improvement. The act of responding to the latest information and responding appropriately.

Existentialism – Creating meaning out of what we do, the triple bottom line. Accountability and purpose alongside making profit.

Rationalism – Making decisions based on rational analysis. Using a cost benefit analysis, closing a branch and eliminating employment due to performance.

Empiricism – Data driven decision making. The data doesn’t lie…. really how often is data accurate consistent and complete?

Stoicism – Avoiding the over optimistic salesman’s curse of eternal optimism. Fully aware, present, and cognisant that you can only control your own mind and reactions and not the environment.

Hedonism – That year end party after a tough, incredibly good year. Perks, bonuses for executives. Luxury goods, travel, vehicles and all expense paid retreats for the executive team. A corporate reflection model.

Logical Positivism – Focus on only measurable results through objective analysis. Efficiency models, performance management and market research.

Skepticism – Being doubtful at all times, questioning assumptions, verifying claims, challenging existing norms and conducting due diligence. Try making this the norm and not get depressed.

Solipsism – Building brands, products and solutions from the business point of view. Failing to take customers, society or other stakeholders perspective into consideration.

Absurdism – The chaotic and seemingly impossible day to day life of a startup entrepreneur. The contradictory nature of profit over purpose.

Epistemology – The ability of a business to completely understand its entire operating environment and all the forces acting upon it.

Metaphysics – Does the opportunity really exist or is it created by the entrepreneur? Does the business exist or is just a legal construct ?

Ethics – No escaping this master course. How you handle employees and customers. What will you do to win? Responsibility, accountability and equality in your organisation.

Logic – Creates consistency, efficiency and accuracy. Really? If it treat my employees well – they will deliver and if I reduce my price – sales will increase…. is that so?

Politics – Regional stability, taxes, trade wars, tariffs and discounts. Good luck with managing these.

Aesthetics – Branding, image and how you present to the world and your clients.

Perennialism – Sustainability and robustness of your organisation? What effect do the supposed universal laws have on your organisation?

Essentialism – What is really necessary? Product lines, people, processes, projects and how much profit?

Progressivism – Healthcare, equality, gender, race, BBBEE. This is huge.

There is nothing else that can throw all of that at you on a daily basis.

Good luck and be sure to call myMBAboard when it all gets too much.

[chairman]

https://amivora.substack.com/p/execution-beats-strategy-every-time

amivora.substack.com

Execution beats strategy every time

One of the most important lessons I learned at Meta is the by-now-common refrain of “Execution eats strategy for breakfast.”

[chairman]

For me it’s listening without needing to reply. The saying you have 2 ears and 1 mouth- use them in that ratio is truly profound. The hardest thing in the world is hearing what you don’t want to hear, but also it’s truly the most liberating.

[chairman]

For me it’s my house full of wild, wacky, passionate girls. they remind me what it’s all for and why I do what I do. Those incredible smiles hugs and laughter don’t allow failure to be an option.

[chairman]

C & D, negotiation and value go hand in hand – find fair value for both of you. Definitely decrease the reliance on this client as a priority.

• This reply was modified 11 months, 4 weeks ago by  chairman.

[chairman]

Hi Tays

Fire-starter has provided a great generic guide above.

Firstly welcome we are excited to have you on board, we look forward to helping you develop your business.

Your marketing strategy is always directly tied into your overall business strategy.

In order to answer appropriately and develop an appropriate marketing mix. We would need to understand your product details or product line. You location and route to market and then your intended distribution channels.

If you can share the details and or update your profile with your business info such as a website we can gladly dig deep into developing a bespoke answer.

Do check out our startmystartup offering which is ideal for early stage businesses.

[chairman]

Hi Keno

Thanks for the valid and thought provoking question that has stimulated some serious reflection.

I will make a point of getting some engagement from social media experts and encourage them to join the platform in the next few days.

The Board has also recently launched and is effectively an online business, which is daunting when starting out. It’s import to focus on your core product , your ideal identified customer segment and start by attempting to reach them on appropriate platforms. We have selected Linked,Insta and Facebook.

There are thousands of great articles on the different social media penetration strategies that we have explored and I will gladly share a few on mail.

It’s important to start with the basics such as digging deep into understanding your online audience, their purchasing behaviour and where your product aligns to that? “IE: is it an impulse buy?” What content appeals to them? and then targeting them on the appropriate platform in the appropriate manner.

To start off an online business and attempt to shoestring the reach and penetration, takes times and patience in building up a customer base. If you have the budget engaging a specialised digital marketer – in your industry of choice – can really add a lot of value, even if it is just for an initial consult.

Other than than that, your product must appeal and have impact, your website is key and search engine optimisation is critical.

Currently reading a great resource – One Million Followers: How I built a massive social following in 30 days by Brendan Kane( Taylor Swifts guy – so must be doing something right).

Will see what resources we can get to engage in the next few days.

Will keep you updated on any learnings from our side.

PS :Your website is beautiful.

[chairman]

I have just registered succesfully.