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MBA Graduate Mentor
Hi Keno
The best time to launch a new product or business was yesterday. The next best time is today.
However, having said that be sure to clearly identify your segments which will be very different and you may well dilute the appeal of the jewellery when combining them with homeware. However if your segmentation is low cost deals then it could work to combine them. Typically the norm would be combining and packaging complimentary products.
Additional considerations could be capacity financially to carry the multiple product lines or just your ability to give the various products sufficient attention to get them to market suitably.