Reply To: What is the best process/structure within a company to develop a strategy?

[chairman]

HI AAR

As Geordie stated highly dependant on various factors but very high level consider the following.

Identify businesses core purpose -what is the big picture?

Evaluate the Market and playing field you in

Identify where you are highly competitive and what is unique about your organisation(value proposition) both internally and externally(a Pestle analysis is great for external analysis- great templates on google) ?

Identify your resources- then identify your capabilities – then see where is your competitive advantage-thrash out your strategic options and where opportunity lies. Then build your strategic response

I would suggest Strategy lies with leadership involve the key resources that provide your unique competitive advantage too much input can dilute the process.

As an extra point owners intuition is often underplayed as they develop an intrinsic genius for their business but the downside of this can be situational blindness.